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Andy Jordan

Andy Jordan

VP, Brand, Creative & Corporate Marketing. Brand, Creative, Corporate Marketing & AI Innovation leader. SF Bay Area.

Former CNN and Wall Street Journal reporter. Led brand, creative and corporate marketing at Splunk, Expanse, Spire Global and Eightfold AI: a new category, an acquisition, two IPOs and an AI pivot. Likes joining moments as much as companies. Builds the story, the team and the engine, and measures brand in the same funnel numbers as demand.

Headline numbers

Brand feeds demand

How I measure brand

Brand-to-demand measurement covers three jobs: be known, be chosen and be bought, plus a financial tier. Each tier runs on its own clock.

One CRM flag separates brand-exposed vs. cold accounts for every linking and lagging metric. Measure accounts, not leads.

AI & Systems

When making things costs almost nothing, judgment is what’s left.

Anyone can generate a hundred assets before lunch. The scarce part is knowing which one is true, on brand, and worth shipping. I build creative operations where machines handle the mechanics and people own the story, the taste, and the final call.

Taste makes the work worth noticing. Governance keeps it trustworthy at scale. Discovery makes sure the right people actually find it. AI is now the first reader of every brand, so I make yours readable to machines: clear enough that models get your story right and recommend you to the people you’re actually for.

Models can imitate a style, but they can’t earn trust, and trust is what a brand really is.

How I build a brand system

Principles

Experience

Eightfold AI: VP, Brand & Corporate Marketing (2025–2026)

Challenge: Reposition an AI talent platform for the agentic economy.

Move: Full rebrand in under 3 months, with AI Interviewer as the go-to-market spearhead and an AI-assisted creative pipeline.

Result: +45% team productivity with AI tools.

Repositioned an AI talent platform, whose customers include about a third of the Fortune 500, for the agentic economy. I owned brand, creative, design, events, customer marketing, social and comms, delivered a full AI-assisted rebrand in under three months, and partnered with demand gen and product marketing on the global story. The brand film was ideated and led by people and executed with generative AI, launching a full campaign across events, web, out-of-home, social, content and video. AI makes sense only when it improves the product, solves a problem or automates something dull that gives humans back time to be their best, and unlock their potential.

Spire Global: Global Head of Brand, Creative & Corporate Marketing (2020–2025)

Took a hard-to-explain satellite data company public. I repositioned Spire as the world's largest multi-purpose satellite constellation, rebranded it in three months, led an 8-person multinational team, and ran content like a newsroom, with a resident journalist doing investigative data journalism and an SEO and optimization specialist on the brand team so content moved the business.

Expanse: Senior Director, Creative & Brand · acquired by Palo Alto Networks (2019–2020)

Positioned a security company for its acquisition. I led the designers and animators behind all corporate design and brand: website, collateral, event and field creative, video, sales decks and culture assets. A full brand, identity and narrative redesign in three months for commercial and government buyers, a video engine built for pipeline, and support for a new category, Internet Operations Management, on a marketing team that drove 200% ARR growth.

Needle Space Labs: Founder, Chief Creative Officer (2018–2020)

A visual-content incubator for commercial companies and social-good organizations: accessible brands and video built to move people to act. “An agency about creating agency.” With The Thread, we helped commercial companies build highly accessible visual brands, combining data insights with a journalist’s rigor to inspire action, move pipeline and influence investors.

Splunk: Senior Director, Brand Video & Multimedia Studio (2013–2018)

Built the in-house brand studio of storytellers, animators and editors, and was part of the team that made Machine Data and Operational Intelligence into categories as Splunk scaled past $1B, part of the storytelling team that took the stock price from the 30s to over 100.

Journalism

Testimonials

Contact

Field Notes