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Andy Jordan

Andy Jordan

VP, Brand, Creative & Corporate Marketing. Brand, Creative, Corporate Marketing & AI Innovation leader. SF Bay Area.

Former CNN and Wall Street Journal reporter. Led brand, creative and corporate marketing at Splunk, Expanse, Spire Global and Eightfold AI: a new category, an acquisition, an IPO and an AI pivot. Builds the story, the team and the engine, and measures brand in the same funnel numbers as demand.

Headline numbers

What I own

Brand feeds demand

AI & Systems

The cost of making things hit zero. Taste is the moat. Anyone can generate a hundred assets before lunch. What's scarce now is judgment: knowing which one is true, on brand and worth shipping. I build creative operations where machines handle the mechanics and people own the story, the taste and the final call.

How I build a brand system

Agents I build for the brand team

Principles

Stack I run: Runway · Veo · Kling · Higgsfield · Synthesia · Midjourney · Firefly · ElevenLabs · Descript · Lovable · Vercel · Claude Code · Claude Design · Gemini · Perplexity · Zapier · AirOps · Codex · ChatGPT

Experience

Spire Global: Global Head of Brand, Creative & Corporate Marketing (2020–2025)

Took a hard-to-explain satellite data company public. I repositioned Spire as the world's largest multi-purpose satellite constellation, rebranded it in three months, led an 8-person multinational team, and ran content like a newsroom, with a resident journalist doing investigative data journalism and an SEO and optimization specialist on the brand team so content moved the business.

Expanse: Head of Brand & Creative · acquired by Palo Alto Networks (2019–2020)

Positioned a security company for its acquisition. I led the designers and animators behind all corporate design and brand: website, collateral, event and field creative, video, sales decks and culture assets. A full brand, identity and narrative redesign in three months for commercial and government buyers, a video engine built for pipeline, and support for a new category, Internet Operations Management, on a marketing team that drove 200% ARR growth.

Eightfold AI: VP, Brand & Corporate Marketing (2025–2026)

Repositioned an AI talent platform, whose customers include about a third of the Fortune 500, for the agentic economy. I owned brand, creative, design, events, customer marketing, social and comms, delivered a full AI-assisted rebrand in under three months, and partnered with demand gen and product marketing on the global story. The brand film was ideated and led by people and executed with generative AI, launching a full campaign across events, web, out-of-home, social, content and video, with every key metric up and to the right.

Splunk: Senior Director, Brand Video & Multimedia Studio (2013–2018)

Built the in-house brand studio of storytellers, animators and editors, and was part of the team that made Machine Data and Operational Intelligence into categories as Splunk scaled past $1B, part of the storytelling team that took the stock price from the 30s to over 100.

Needle Space Labs: Co-Founder, Chief Creative Officer (2018–2020)

A visual-content incubator for commercial companies and social-good organizations: accessible brands and video built to move people to act. “An agency about creating agency.” With The Thread, we helped commercial companies build highly accessible visual brands, combining data insights with a journalist’s rigor to inspire action, move pipeline and influence investors.

Journalism

Testimonials

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