9178039478
ANDYJORDAN
I join moments, not companies.
I've worked the same seam from two sides: first as a journalist — on staff at CNN, and the Wall Street Journal, where I was their first video-native reporter — deciding what deserved the world's attention; then as a brand, narrative, and creative leader earning it, at technology companies at their pivotal moments. Splunk as machine data became a category. Spire Global through its IPO as Earth observation became established, Expanse through its acquisition by Palo Alto Networks. Eightfold AI through its pivot to the agentic talent intelligence market. I elevate narratives in category-creating, disruptive, purpose-driven companies.
To please the ATS/AEO non-humans, I'm a "player-coach" and a "builder" and a "systems thinker." For real, though. I run AI-assisted workflows across operations and creative because they're a force multiplier. I've made agentic workflows part of how serious creative work gets shipped — rebrand-scale work, not experiments — and I believe every modern brand team should have that muscle. But the tools aren't the differentiator. The humans building the brand are. Taste, judgment, and the final call don't automate. Humans still make the best creative. Me? Grateful. Two ears, one mouth. I use them in that proportion.
That's also how I lead marketing. I'm a full-stack marketing leader, and this is the best moment in the history of the discipline to be one: AI is automating the mechanical layer of marketing, the reporting and routing and rote work, which means a marketing leader can finally be fully data- and outcomes-driven while spending their judgment where machines can't follow. Instinct, taste, and the story. I lead brand-forward, because the companies that stand apart start with a story worth telling and build the engine behind it.
Here's what I believe: brand isn't a logo or a launch. It's built from story, design, culture, reputation — and a feeling you can't fake. Marketing was meant to bring wonder and delight into the world, and the companies that remember that are the ones people remember back.
Translating complex technology into stories people feel — for buyers, boards, and the public — that's the work. It's the only work I've ever done, and I'm still delighted by it.
Rumi wrote that clarity doesn't come before action — it comes from action. My whole career has worked that way: cart machines and radio, newsrooms and war zones, Olympic champions and IPO windows — flipping the script with every step. Eightfold was the chapter where the work became the message. As VP of Brand and Corporate Marketing, I told the story of a platform built on true agentic AI to unlock human potential — helping people upskill, reskill, and shoot for the stars, even when it's not the star they were thinking of. The right career for everyone in the world. I find that incredibly hopeful, in a world in dire need of optimism. While at Eightfold, I led the team through a 3 month AI-assisted rebrand. The following video was human led and ideated, and executed with generative AI. The new brand came with a full campaign across events, web, OOH, social, content, and video, with all key metrics up and to the right.
SERVANT LEADER
Head of Brand, Creative
SPIRE
Spire is a new space/nanosatellite and data analytics company that I prepped to go public and accomplished a total re-message and rebrand, forming a content engine in 3 months.
Here is the narrative we wrote to go along with our rationale for the brand. I am a very data-driven Brand/Creative lead, and and hired an SEO and optimization expert on my Brand/Creative team this year to help with content optimization to drive the needle of the business.
Our multi-pronged content strategy led with videos that both highlighted the "wow" factor of our technology (we empower customers to do things like predict wildfires), as well as support employer brand through powerful videos that highlight our diverse and highly skilled workforce.
Here is the major brand campaign we launched called "Beyond Visible" where we mainly focused on digital, display, social ads.
I hired a "Resident Journalist" to approach our content with a journalist sense of urgency and rigor, with an eye toward investigative data journalism.
My team and I created a robust video-forward content engine across technology differentiators, explainers, customer videos, and thought leadership across blogs, white papers, data sheets, case studies, design and video. Two major campaigns produced by me and my team drove awareness, brand equity, and salience; We Hear You Earth, and The Promise of Space is Here., which was also our first campaign to fully leverage the latest in GenAI creative and. measurement tools for marketing. We also produced a landmark commercial centered around our manufacturing capabilities.
"Andy brings the unique ability to leverage his deep reporting instincts to distill even the most complicated products into easily accessible narratives, through video, content, design and brand activations, so that prospects, investors and press immediately get the technology, and the value props."
Sherry Lowe, CMO, Exabeam
EMPATHY WITH ACCOUNTABILITY
EXPANSE
Head of Brand and Creative
I led the Creative and Brand function at Expanse, successfully positioning this security company for exit. My responsibilities in this senior marketing role covered all of corporate design and brand, including website, collateral, event and field marketing creative, video, PPT decks, and brand and culture assets. I led a team of designers and animators who make the story of Expanse come to life for investors, customers, and prospects. I oversaw the complete re-design of Expanse' brand and identity in 3 months, including a narrative to back the design and brand, leading to, within the first 3 months of launch, increased homepage engagements of 66%, and and an increase of demand-gen funnel completions by 19%, and website visitors by 225%. I started a video content engine to drive awareness, demand-gen, and pipeline. I am also charged with helping category creation, Internet Operations Management, through content and creative assets. I worked for a best-in-class Marketing team that was part of a team that increased ARR by 200%.
INNOVATION--DIGITALIZATION
NEEDLE SPACE LABS
Co-Founder Chief Creative Officer
Needle Space Labs is a visual content incubator helping thread the narrative needle: We help elevate narratives for commercial enterprises and social good organizations. We are creating an agency about creating agency.
With "The Thread" Needle Space offering, we help commercial enterprises build a highly accessible visual brand with videos and content that are optimized to immediately inspire action, impact pipeline, drive revenue and influence investors. We combine data insights and a journalist's rigor to discover , extract and ignite the dormant creative seeds that can grow and accelerate your business while you worry about building product.
SENSE OF URGENCY--MOVING THE NEEDLE
SPLUNK
Sr. Director of Brand Creative Multimedia
I led the Multimedia Studio at Splunk, and oversee digital multimedia content for external-facing and internal marketing efforts. I led a team of visual storytellers, animators, and editors to bring to life the story of machine data and Splunk. My efforts drove brand awareness, industry thought-leadership, and contributed towards lead generation. Andy brought a "human-centered" approach to customer success stories. My team is behind Splunk's "Million Data Points" diversity and inclusion campaign. I also was part of a pivotal team that helped create a new industry category of "Machine Data", and "Operational Intelligence". Part of a storytelling team that took the stock price from 30s to over 100.
ANDY JORDAN VETERAN JOURNALIST
Andy was Reporter and Producer for Wall Street Journal, CNN, and PBS. While he mainly covered science and technology, he also covered several other beats including the Olympic games, and the financial crisis in Europe. Journalism career highlights can be found here. Many of the videos Andy reported, shot and edited as a "one man band" as Wall Street Journal's very first video reporter can be found here.
CNN REPORTING
Field Reporting (here at the White House)
CNN ANCHORING
Andy reported live on set most evenings.
WALL STREET JOURNAL
Interviewing Michael Phelps