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ANDYJORDAN
Brand Forward Marketing Leader
Andy Jordan brings a journalism rigor and metabolism to elevating technology brand narratives, bringing an integrated philosophy to the entire marketing stack. He uniquely brings a data-driven approach to a Brand/Creative across story, design, culture and reputation, to drive awareness, funnel, conversions and bookings. Andy specializes in team building, re-brands, and preparing companies for exit. Andy loves creating up-leveled narratives and brands for new categories, like Machine Data, and space-based Earth Data. Andy leads with empathy. As a member of the LGBT+ community, he believes in the power that comes from prioritizing a diversity of people, thoughts, and backgrounds in driving high performance organizations.
STORY
After 20 years as a science and technology reporter and producer for marquee brands like CNN and Wall Street Journal, 10 years ago, Andy took his storytelling and teambuilding experience into the technology industry to elevate brands and narratives to drive investor, press, talent, and prospect interest, specializing in re-brands and preparing companies for exit, either through acquistion or IPO. Andy creates content, design and story, and then applies a growth mindset to measure what content and creative moves the needle of the business. Andy currently leads Brand/Creative at Spire, which puts bread-loaf size satellites in space to help mitigate climate change. Prior to that, he formed his own creative agency, Needle Space Labs with his video-forward approach to Creative, and served as a Brand leader at Expanse, Cloudflare, and data/analytics leader, Splunk.
SERVANT LEADER
Head of Brand, Creative
SPIRE
Spire is a new space/nanosatellite and data analytics company that I prepped to go public last August, and accomplished a total re-message and rebrand, forming a content engine in 3 months.
Here is the narrative we wrote to go along with our rationale for the brand. I am a very data-driven Brand/Creative lead, and and hired an SEO and optimization expert on my Brand/Creative team this year to help with content optimization to drive the needle of the business.
Our multi-pronged content strategy led with videos that both highlighted the "wow" factor of our technology (we empower customers to do things like predict wildfires), as well as support employer brand through powerful videos that highlight our diverse and highly skilled workforce.
Here is the major brand campaign we launched called "Beyond Visible" where we mainly focused on digital, display, social ads.
My team and I created a robust video-forward content engine across technology differentiators, explainers, customer videos, and thought leadership across blogs, white papers, data sheets, case studies, design and video.
"Andy brings the unique ability to leverage his deep reporting instincts to distill even the most complicated products into easily accessible narratives, through video, content, design and brand activations, so that prospects, investors and press immediately get the technology, and the value props."
Sherry Lowe, CMO, Exabeam
EXPANSE
Head of Brand and Creative
I led the Creative and Brand function at Expanse, successfully positioning this security company for exit. My responsibilities in this senior marketing role covered all of corporate design and brand, including website, collateral, event and field marketing creative, video, PPT decks, and brand and culture assets. I led a team of designers and animators who make the story of Expanse come to life for investors, customers, and prospects. I oversaw the complete re-design of Expanse' brand and identity in 3 months, including a narrative to back the design and brand, leading to, within the first 3 months of launch, increased homepage engagements of 66%, and and an increase of demand-gen funnel completions by 19%, and website visitors by 225%. I started a video content engine to drive awareness, demand-gen, and pipeline. I am also charged with helping category creation, Internet Operations Management, through content and creative assets. I worked for a best-in-class Marketing team that was part of a team that increased ARR by 200%.
EMPATHY WITH ACCOUNTABILITY
INNOVATION--DIGITALIZATION
NEEDLE SPACE LABS
Co-Founder Chief Creative Officer
Needle Space Labs is a visual content incubator helping thread the narrative needle: We help elevate narratives for commercial enterprises and social good organizations. We are creating an agency about creating agency.
With "The Thread" Needle Space offering, we help commercial enterprises build a highly accessible visual brand with videos and content that are optimized to immediately inspire action, impact pipeline, drive revenue and influence investors. We combine data insights and a journalist's rigor to discover , extract and ignite the dormant creative seeds that can grow and accelerate your business while you worry about building product.
SENSE OF URGENCY--MOVING THE NEEDLE
SPLUNK
Sr. Director of Brand Creative Multimedia
I led the Multimedia Studio at Splunk, and oversee digital multimedia content for external-facing and internal marketing efforts. I led a team of visual storytellers, animators, and editors to bring to life the story of machine data and Splunk. My efforts drove brand awareness, industry thought-leadership, and contributed towards lead generation. Andy brought a "human-centered" approach to customer success stories. My team is behind Splunk's "Million Data Points" diversity and inclusion campaign. I also was part of a pivotal team that helped create a new industry category of "Machine Data", and "Operational Intelligence". Part of a storytelling team that took the stock price from 30s to over 100.
ANDY JORDAN VETERAN JOURNALIST
Andy was Reporter and Producer for Wall Street Journal, CNN, and PBS. While he mainly covered science and technology, he also covered several other beats including the Olympic games, and the financial crisis in Europe. Journalism career highlights can be found here. Many of the videos Andy reported, shot and edited as a "one man band" as Wall Street Journal's very first video reporter can be found here.
CNN REPORTING
Field Reporting (here at the White House)
CNN ANCHORING
Andy reported live on set most evenings.
WALL STREET JOURNAL
Interviewing Michael Phelps